10/2008
Drex-Chem Technologies Pte. Ltd., the Singapore branch of the leading multinational chemical Group Drex-Chem appointed as new agent for GIDUE in Singapore and Indonesia

Turate, October 30th 2008 - Drex-Chem started in September 1987 in Singapore, where it then based its Operational Headquarters (OHQ) for the chemical business unit as a whole. From Singapore, the company manages the offshore locations in Asean & Hong Kong SAR/China. The Malaysian office opened a month later in October 1987. Spurred by encouraging success from the Singapore and Malaysia business units, more operations were later established in Indonesia, Hong Kong SAR, Philippines, Thailand and China (namely Guangzhou, Shanghai and Beijing). The opening of a sales office in Vietnam is currently being planned.

Drex-Chem’s core business is the distribution of specialty chemicals and other raw materials to the electronics market; chemicals to the paint and ink manufacturers; presses, printing plates, doctor blades, mounting tapes, solvent recovery machine, plate making machines to the printing industry and plastics, resin, rubber products for industrial use, toiletries and cosmetics. Drex-Chem represents an impressive array of quality products from manufacturers from the USA, Europe and Asia. Consequential to Drex-Chem’s success in the supply of specialty chemicals, they ventured into the supply, installation, technical service and maintenance of process equipment and auxiliaries to the same customers. The combination of equipment and chemicals as a ‘total system’ is successfully used by customers to reduce their manufacturing costs.

“Singapore printing business is mainly offset and rotogravure-based and oriented to the packaging and carton markets. Indonesia offers the highest potential for label printing in our regions. The health care label sector is very promising as it gives label printers higher margins of profit. The production of shrink sleeves for beverage and cigarette packaging is growing,” states Ivan Lim, Sales Manager working in the Group headquarters. “Having said that, we see that the largest part of new investments is opting for UV flexo machines, especially in the Singapore and Indonesian markets, where innovation and advanced technology for the production of high-end labels, and GIDUE is a master in this respect, are really appreciated,” continues Ivan Lim.

Their plan is to increment the number of visits to prospects for the promotion of GIDUE’s presses and capitalize on the pool of existing customers (three installations in Indonesia and one in Malaysia). Ivan Lim, who was trained by GIDUE personnel in the Turate-based factory, will personally take charge of the promotion of GIDUE’s machines. His plan is to recruit one new sales manager to focus on GIDUE’s products in Indonesia and complement Drex-Chem current sales force.

GIDUE and Drex-Chem look forward to welcoming you during the next AFTA Conference in Bangkok where you will be taken for a virtual tour of GIDUE’s UV flexo and offset products and will be offered an overview of their advanced and smart technologies for the label industry.
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www.drexchem.com
www.afta.com.sg

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